Methods and tools

As one of the leading international specialist institutes we have gradually extended our core competence to include the related topics of POS and customer service:

  • Evaluation of all kinds of new sales concepts and sales events

  • Evaluation of trade fair presentations and brand experience centers

  • Qualitative studies on customer expectations (consulting, sales, service)

  • Qualitative interviews with sales personnel and management

  • Implementation workshops with market researchers, customers, traders and sales departments

  • Online panels with customers

  • Trend scouting in trade/sales

  • Trend scouting in the process of making purchasing decisions